Equity, Inclusivity, and Diversity
Creating products that truly serve the user starts with in-depth research, user/product testing, and a deep understanding of diverse demographics. Most importantly, it starts with empathy. Too many products today are designed without considering the cultural backgrounds and needs of a broad user base. We recreate in spaces where the definition of success and performance was defined by a select few- and following historical precedent, it impacts products created for these spaces.
I’m dedicated to changing that by designing products that celebrate diversity and acknowledge the unique experiences of all users. That means advocating for gender-inclusive colorways, accommodating a range of body sizes, pushing for adjustable fits or expanded SKUs, and delivering on value on entry level styles.
Practicing Sustainability
The environment is a finite resource. It's critical to apply a lens of sustainability to every stage of design, from concept to manufacturing, distribution, and user experience. I use a two-pronged approach:
1. How can we make the biggest impact today?
2. How can we set the foundation for a better tomorrow?
2. How can we set the foundation for a better tomorrow?
Today: Now, especially with fabrics, truly sustainable options are limited. It's important to focus on what makes the most impact. A dollar can only be stretched so far. Prioritize material palettes that reduce water waste, chemical usage, and landfill contribution (recycled materials, minimized offcuts, etc), aiming for the smallest carbon footprint possible today.
Tomorrow: If there's an opportunity to push the industry forward by developing new materials, or refining production methods that can be scaled and applied in the future- then it's worth the investment.
That said, I won’t add a so-called “sustainable” element if it drastically shortens a product’s lifespan. Although I would ask this: Are outdoor products overbuilt? Do we overuse chemical treatments to make gear tear-proof or weatherproof beyond what’s actually needed? My goal is to find sustainable solutions that maintain the intended lifespan, not compromise them. Although it's challenging, we mustn't lose sight of the forest for the trees- move towards circularity, and in the meantime, lets continue to cut down on landfill waste and C02 emissions.