Equity, Inclusivity, and Diversity
I'm committed to making product that serves the user. With in-depth research, user testing, and accounting for all applicable demographics, we can get there. But we have to start there- with empathy. We live in a world with too many exclusive products that were designed without considering the cultural backgrounds and demographics of our diverse population. We recreate in spaces where the definition of success and performance was defined by a select few. I'm committed to creating product that celebrates diversity and takes into consideration the unique experiences of a diverse user group. This is why I'll push for colorways that are gender-inclusive, taking into account body sizes, pushing for adjustable fits or additional SKUs, and accessible price points.
Practicing Sustainability
The environment is an exhaustible resource. It's critical to apply a lens of sustainability to every component of the design process from inception, manufacturing, distribution, and in the user experience. I used a two-pronged approach. First, how can we maximize impact on product today? Second, how can we maximize impact for tomorrow?
Today: At this point in time, especially with fabrics, limited sustainable options exist. It's important to focus on what makes the most impact. A dollar can only be stretched so far. Prioritize palettes that reduce water waste, chemical usage, and landfill contribution (recycled materials, minimized offcuts, etc), aiming for the smallest carbon footprint possible today.
Tomorrow: If there's an opportunity for way-paving- to innovate materials, processes, or production methods that can be scaled or applied in future products- then it's worth the extra cost to put in time, resources, and energy into making these future materials (or their viable application) a future reality.
I refuse to incorporate a sustainable element into a product if it jeopardizes its intended lifespan. Although I would posit this: Are outdoor products more rugged (tear-proof, weatherproof)- and thus more chemically treated than they need to be? My goal is to find sustainable components that enhance a product's value and impact. Although it's challenging, we mustn't lose sight of the forest for the trees. I'll aim to minimize landfill waste and move towards a circular product model.